KristinaSavchenko
GrowthMarketer
Kristina Savchenko
Growth Marketer
Growth marketer focused on PR and user acquisition, with three years of experience from fintech to health apps and video tech, driving high-performance growth for every product I work on.
About
I've worked across the whole path from awareness to acquisition: getting products into industry media, shaping how brands and founders are seen, and turning that trust into users through paid social and search.
Work Experience
Codestreet
Kyiv, HybridPayDo
London, RemoteBetterMe
RemoteExclusivi
Kos, GreeceSkills
PR and brand strategy, press releases, journalist and media relations, external publications, media events, executive branding.
Brand monitoring and sentiment analysis, SERP and LLM (GEO) visibility, Reputation Score, review platforms, Reddit, crisis communication.
Content SEO, blog ownership, technical audits, link building, Domain Rating growth, keyword research.
Content strategy, social media management, YouTube, content calendars, community management.
Campaign setup and scaling, audience and bid testing, creative testing, budget management.
Goal setting and roadmapping, lead generation, funnel analysis, CPA and retention tracking, ROI reporting.
Projects
PayDo
PR and brand strategy for a fintech and payments platform: media relations, crisis communication, and CEO personal branding.
View case →
Codestreet
Own brand reputation end to end: AI-assisted mention monitoring, SEO and GEO visibility, and paid user acquisition on Facebook and TikTok.
View case →
BetterMe
Creative marketing for a health and wellness app: ad concepts for paid social, briefs for the designers, and the thinking behind why they performed.
View case →Software
Ahrefs
TikTok Ads
Facebook Ads
Google Search Console
Tableau
AppsFlyer
Amplitude
Figma
Notion
Miro
Education
Taras Shevchenko National University of Kyiv
Bachelor's degree, Management of Organisations
Courses
AI in Marketing, Lecture Series
Genesis Internal EducationFoundations of Digital Marketing & E-commerce
GoogleContent Development and Management
MicrosoftPython for Non-Programmers
LinkedInLet's Talk
Have a role or a project in mind? Email is the quickest way to reach me, or find me on LinkedIn.