Code Street

Search results are the first thing anyone sees of the brand, long before they reach the product. Keeping that first page clean meant working across Google, YouTube and the review platforms at once.

• //Monitored brand search results across Google and YouTube
• //Removed, suppressed and replaced negative results on Reddit and YouTube with relevant content
• //Improved visibility in both search and LLM results (SERP & GEO), raising the brand's Reputation Score
• //Managed ratings and negative labels on review platforms, working directly with their account managers

Cleaning up search results only works if there is something better to replace them with. That pulled the role into how the brand sounds and looks everywhere it appears.

• //Built a new brand positioning and tone of voice, and kept the visual identity consistent
• //Ran the brand's TikTok, Instagram and YouTube channel
• //Grew a Reddit presence through posts, subreddit participation and publishing partnerships
• //Found and worked with journalists and media platforms for press releases

Organic growth ran on two tracks: content that answers the queries people actually search, and a site healthy enough to rank for them.

• //Built the content direction for the blog: keyword research, topic planning, and writing the articles myself
• //Handled on-page optimization and tracked rankings and organic traffic to steer what got published next
• //Ran technical SEO audits, prioritizing the fixes with the biggest impact on performance
• //Led link building and external publications to grow Domain Rating and organic traffic

Paid campaigns ran as a second role alongside the brand work, covering setup, bidding and in-campaign optimization.

• //Launched and managed TikTok Ads and Meta Ads campaigns for web and Android
• //Built and tested campaign setups: pixels, conversion events, and bidding strategies (Cost Cap, tROAS, auto-bid)
• //Tested audience targeting by age and device across US, Tier 1 and Tier 2 markets
• //Proposed creative ideas, then handled creative optimization and analytics mid-campaign
• //Resolved ad rejections

Manual monitoring and outreach stopped scaling, so two internal tools took over the repetitive parts.