PayDo
As PR & SMM Manager at PayDo, I planned and ran the company's external communications: pitching and placing product launches with fintech and business media, coordinating social coverage, and building the CEO's public profile.
Physical and virtual cards
Ran the PR launch of PayDo's physical and virtual cards: pitched the story to fintech media and landed coverage in FF News, Finextra and more, backed by a launch video and a series of Instagram Reels.
Unified payment infrastructure
Positioned PayDo's unified payment infrastructure as a story for business and fintech press, securing the widest pickup of any campaign, from Yahoo Finance to The Fintech Times.
Direct acquiring
Announced PayDo's direct acquiring launch to payments media, with placements in Financial IT and Finextra and a coordinated LinkedIn and Instagram rollout.
MFSA authorisation for EU expansion
Turned PayDo's MFSA licence into a regulatory milestone story, placing it across fintech, finance and RegTech outlets.
C2B Open Banking collections account
Pitched PayDo's C2B Open Banking collections account to payments trade media, with coverage in The Paypers, EQS News and FF News, supported on social.
Direct SEPA and SEPA Instant connectivity
Communicated PayDo's direct SEPA and SEPA Instant connectivity to the payments press and on LinkedIn, with coverage in The Paypers and FF News.
FF Awards 2025 finalist, Merchant Payments
PayDo was shortlisted as a finalist in the Merchant Payments category at the FF Awards 2025.
- Found the award and proposed entering it
- Wrote the script for the submission video
- Worked on the storyboard together with the designer
- Prepared and submitted the entry with all supporting materials
Serhii Zakharov, Founder and CEO
Built the CEO's public profile through interviews, expert columns, a Forbes Councils membership and event coverage.